Doritos website is shown as a great example in 'How to Write Anything' for 'multimodal, multi-layered, persuasive text aimed at young people. Doritos does know its market segment and knows how to stay connected with them with its crowdsourcing ideas of picking up a consumer generated ad to be played at SuperBowl.
I was thinking about how water drops evaporate and came across Leidenfrost effect . A line in that article about dipping wet hands into molten lead made me ask if this is the effect that lets some people dip into boiling vat of oil for picking out pakoras with bare hands . Sure enough
Comments
Post a Comment