Amazing Grass co-founder's " green drinks became so popular with our co-workers, friends and family that we decided to ditch our day jobs and start Amazing Grass." One co-founder switched from coffee to green drinks and found his energy levels go up and digestion smoother. According to Business Wire, Todd Habermehl, co-founder of Amazing Grass said that the company recognizes consumers seek "clean ways to get an extra boost of protein from plant-based products they already trust and enjoy".