I have never had hemp protein before. After having Viva Labs - The Finest Organic Hemp Protein in warm milk, the closest I can liken it to is urad dal (Vigna mungo). The texture, taste and smell are very close to urad dal. If you dont like its grassy, nutty flavour - remember the mantra that it is a high quality protein. I have just started strength training, so I know this will do me good. Since this is a new product, I am slow on finding ways to use it. some good ways seem to be - in pancakes, smoothies, brownies. It ha a grassy flavour which can be masked with Viva Labs - Cocoa powder. In 'Ultimate Protein Powder - Think outside the Shake', Anna sward cautions that 'Like pea, rice and to a certain extent casein protein powder, hemp protein absorbs lot of liquid' . So remember this while making substitutes. I like Viva Labs pride in the making of heir product which reflects in every packet on on the labeling.